Building a brand’s reputation is not something you do overnight. It requires time, effort and a darn good communication plan. But keep in mind that if you are the only one defending the quality of the products and/or services you provide, you won’t get anywhere. For that, you need your customers and users to spread […]
4 Ways to Acquire Customer Reviews Using Social Media Read More »
Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit organization for $300 million. Salesforce will absorb Salesforce.org into the Salesforce entity as a new business vertical. Rob Acker, the current CEO of Salesforce.org, will lead the new nonprofit vertical. In Monday’s statement, Salesforce said it would
Salesforce will acquire Salesforce.org for $300 million Read More »
Earned links are vital to every online business Having the product or service that meets the market and exceeds your competition is one thing. But if you’re not being found by the right audience, and authenticated by authoritative sources – the offering itself will not be found on page one. The proverb, “if a tree
BOSS Magazine | 8 Ways To Acquire Earned Links In 2019 Read More »
You have the best products and services. And you’ve got the best prices in town. But without sufficient customer service skills, you have nothing. What good is the best stuff at the best prices if you have no one who can sell them? We just told you: no good. But if this sounds like your
10 Proven Strategies to Improve Customer Service & Acquire New Clients Read More »
Publicly-traded cloud communications platform Twilio said it will acquire Denver-based interactive email provider SendGrid in an all stock deal valued at roughly $2 billion. The acquisition adds email to the other communications channels that Twilio’s API already supports, such as voice, SMS, chat and messaging apps. SendGrid has “taken the same developer-first approach as we
Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to purchase Marketo, but neither company would comment at the time. Why marketers should care Adobe’s
Adobe to acquire Marketo for $4.75 billion Read More »
There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to
iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that the move will double its usage metrics and make it the top podcast publisher globally
iHeartMedia to acquire Stuff Media as podcasting continues its rise Read More »
The world of online advertising has changed significantly since the early days of the Internet. Publishers want to maximize their earnings while advertisers want to maximize their return on investment. Part of the challenge stems from the ongoing battle to get a user’s attention and one of the fastest growing trends to address this conundrum
Acquire Empowers Customer Conversations With Technology Read More »
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple five-step process you can follow to figure out EXACTLY how much you can afford to spend to
