Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month. Terms of the deal, announced on May 16, were not revealed. I recently had a chance to conduct a Q&A with SimilarWeb VP, GM Digital Marketing Solutions Baruch Toledano, as well as Rank Ranger CEO and founder Shay Harel. Toledano and […]
SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities Read More »
Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
How HubSpot’s Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days Read More »
In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users.
The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition Read More »
It’s 1:00 p.m. You’re on what feels like your 300th sales call of the day and getting nowhere fast. At this point, all you want is to move one lead forward so you can have something to show for your efforts. Chasing customers. It’s one of the main motivators of marketing. But, what if I
4 Ways to Add Value to Your Customer Acquisition Strategy Read More »
Increasing repeat visitors is far more cost-effective and easier than acquiring new ones. Please visit Marketing Land for the full article. Source link
Soapbox: Acquisition is great, but retention is better Read More »
In order to retain the customers, you currently have you first had to acquire them. So, once you have your customers, how important is customer retention? According to a new survey and report from Brightback, 93% of professionals in subscription businesses think it is just as or more important than the acquisition. The value of
Customer Retention As, More Important than Acquisition, Say 93% of Pros Read More »
The primary objective of an iGaming business owner is to attract as many players as possible. The higher the number of online players on their platform, the better will be their business revenue. But this is one aspect where most online casino operators feel stuck. With neck and neck competition in the online gaming industry,
Player Acquisition Channels Overview for Online Casino Operators Read More »
There are plenty of instances that require an in-depth analysis of organic search performance. But other times a quick overview is enough. An example of the latter is a brief comparison of multiple domains. Leading search-engine-optimization platforms — Majestic, SEMrush, Ahrefs, many more — can provide such a comparison. In this post, I will address
Compare SEO Stats for Acquisition Candidates, Guest Post Options Read More »
Dentsu Aegis Network has bought 4Cite, a first-party identification and analytics platform. 4Cite will become part of the Dentsu Aegis-owned marketing performance company Merkle Inc. 4Cite’s identity resolution capabilities will also be used by M1, Dentsu Aegis’ people-based identity and data platform. “The 4Cite acquisition plays a critical role in the future-proofing of our platform
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data Read More »
The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring revenue model (versus traditional transactional relationships with customers), retaining high-value customers is more important than ever. After all, depending on what industry you’re
Are your acquisition efforts the root of your retention issue? Read More »
