Acquisition

Oracle Retail launches customer acquisition tool for commerce marketers

Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle Retail has launched Consumer Insights to help retail marketers use enriched customer data attributes alongside third-party consumer data from Oracle Data Cloud to find prospective lookalike customers. Oracle Cloud provides data sets […]

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Episerver boosts dynamic content personalization with Idio acquisition

The digital experience platform Episerver has acquired Idio, a content intelligence and predictive analytics solution that helps companies deliver personalized content experiences. The acquisition will elevate Episerver’s existing predictive analytics capabilities with technology that determines the “next best step” in the customer journey, according to Episerver Chairman and acting CEO Adam Berger. While Episerver already

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Leading Telecommunications Company Achieves Customer Acquisition ROI

Leading Telecommunications Company Achieves Customer Acquisition ROI

Friday 15 November 2019, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge Our client, Engine, a cutting-edge insights

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Marketing School - Digital Marketing and Online Marketing Tips: 7 Ways to Build Deeper Relationships with Your Customers

Marketing School – Digital Marketing and Online Marketing Tips: 7 Customer Acquisition Ideas for the Rest of 2019

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link

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Alphabet (Google's Parent Company) Acquisition of Fitbit Makes Sense for Both Companies, and the Wider Healthcare World

Alphabet (Google’s Parent Company) Acquisition of Fitbit Makes Sense for Both Companies, and the Wider Healthcare World

Author(s): Julie A. Ask, Frank E. Gillett, and Jeff Becker Alphabet has announced it will acquire Fitbit for $2.1 billion. This acquisition will improve Alphabet’s health and wellness offerings and makes it more competitive. Forrester forecasts that smartwatch sales will surpass those of fitness trackers in 2020, with Apple Watch being the market leader. If

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Squarespace gets into social content creation with Unfold acquisition

The web development platform Squarespace has acquired Unfold, an app used to create Story content on Instagram, Facebook and Snapchat. The company did not release any financial details for the deal, but confirmed Unfold’s founders, Alfonso Cobo and Andy McCune, are joining the Squarespace team. “Unfold and Squarespace share the same DNA and vision for

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What Cision’s acquisition signals for customers, martech industry

Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company will go private once the deal is closed. Cision’s media monitoring services are widely used by public relations and marketing firms to monitor media presence.

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Simple Acquisition Strategies to Get Instagram Followers You’re Not Using (But Should Be)

Simple Acquisition Strategies to Get Instagram Followers You’re Not Using (But Should Be)

Simple Acquisition Strategies to Get Instagram Followers You’re Not Using (But Should Be) How many times have you logged into Instagram only to see a follower number that’s smaller than you wanted, or worse, smaller than the last time you checked? We’ve all been there.  Getting new organic, engaged followers can be a difficult task.

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Adjust panel: The state of user acquisition for mobile games

Acquiring users for mobile games isn’t the sexiest part of the game industry. But it’s a critical one. And so I was happy to get caught up on the subject of the highly automated and strategic process of acquiring new users through mobile advertising campaigns. I moderated a panel on the subject at Adjust’s Mobile

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