The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting Manolo Arroyo, president of the Asia Pacific Group, to chief marketing officer after not having a CMO since […]
Is it time to say good-bye to the CMO role or just give it a new acronym? Read More »
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Whether you’re a digital, brand, or content marketer, you might feel as if every vendor is serving you a new mix of letters. Sure, in-house marketers bat around acronyms like KPIs and MQLs. But that’s just the beginning. Your company probably has a CRM platform and a CMS. It may also deploy more sophisticated data
Martech Vendor Tools and Solutions: Acronym Soup Read More »
If you’re like me, you open your inbox each morning to at least 5-10 cold emails from marketers, agencies, or software salesmen. You start reading and there they are — confusing buzzwords, cheesy platitudes lamenting how they “haven’t heard back from you”, and 5 confusing acronyms for every 1 verb. Normally in
WDTAM: What does that acronym mean? | 2018-11-08 Read More »
