Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on their search engine ads. But with the rise of social, display and programmatic platforms, PPC marketing has expanded to involve more than search engines alone. These days, PPC specialists run […]
Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook
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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Maybe you’re sick of reading the 503 email newsletters you have sitting in your inbox (or in unroll.me). Maybe you have a ton of new SEO client meetings, and you want to drop some SEO knowledge on them. Maybe you want
Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound
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Darren: My name is Darren Rowse, and welcome to episode 208 of the ProBlogger podcast. I’m the blogger behind problogger.com, a blog, podcast, event, job board and series of ebooks all designed to help you as a blogger to grow your audience and make money from your blogs. You can learn more about ProBlogger over
208: 5 Actionable Tips You Can Use to Get Better Results on Your Facebook Page Read More »
Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers.
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July 5, 2017 While PPC nerds certainly love their data, sometimes we can (admittedly) go overboard. We throw every metric, dimension, and number we can think of into a report, maybe add in some notes, sometimes changing the formatting, and call it done. Some clients like this strategy as they want to be able to
Traffic is the lifeblood of every website because this is where most business owners and bloggers depend their monthly online sales. Since the more traffic you can generate on a regular basis, the likelihood of earning more profit is higher. This is why there are tons of articles that brought up this topic – traffic generation
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