Activating B2B influencers across earned, owned, shared & paid media

Channel: Social Media Marketing, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising /

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands can use the model as the foundation to architect a program, which includes setting criteria […]

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