activations

Why Marketers Should Consider Brand Activations at Festivals in 2019

Consumer, Event Marketing /

No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand? It means an opportunity for promotion during public events and festivals. At any given music […]

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Four Halloween-themed activations from FMCG brands

experiential marketing, Halloween, multichannel marketing /

Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million. While it’s true that

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