Brand Safety in the Era of Consumer Activism
In November 2016, a then-anonymous social media account called Sleeping Giants (I’m a co-founder) began an unusual campaign: tweeting at brands whose ads were appearing on Breitbart. Each tweet featured a screenshot of the ad sitting next to outrageous headlines, such as “Birth Control Makes Women Unattractive and Crazy” and “Political Correctness Protects Muslim Rape […]