Activism

Brand Safety in the Era of Consumer Activism

In November 2016, a then-anonymous social media account called Sleeping Giants (I’m a co-founder) began an unusual campaign: tweeting at brands whose ads were appearing on Breitbart. Each tweet featured a screenshot of the ad sitting next to outrageous headlines, such as “Birth Control Makes Women Unattractive and Crazy” and “Political Correctness Protects Muslim Rape …

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Black NFL Players Demanding That ‘White Fans’ Be Forced Into Community Activism Is False

KeithJJ / Pixabay Four African-American players sending the NFL an “ultimatum” that included demands that the league force “white fans” into community activism is false. Rather, a questionable website misrepresented a memo sent to NFL Commissioner Roger Goodell by four players requesting a “month of unity.” Last year, NFL quarterback Colin Kaepernick began kneeling during …

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