We recently checked in with David to see how Act-On itself was getting prepared for being compliant. “We’re on second base,” he said, but added there is work to be done to get to home plate. He said Act-On began working about a year ago for the GDPR adoption. So far, that work has included: […]
Last week’s total solar eclipse was a once-in-a-lifetime viewing event and a good excuse to take a break from work routines and conference calls. And at Act-On, the bosses were OK with that. A while back, Act-On’s Chief People Officer Susy Dunn wrote about identifying our core convictions “that define what matters most to us,”
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It’s generally understood that transformation is a process – messy, complicated, at times tedious, nothing likely to happen overnight or in a vacuum. What we often forget, however, is the shape it can take; how it can bend to perception and expectation in such a way as to seem invisible, nonexistent. The writer Suzy Ross
We have big news, you guys. Are you ready for it? Act-On is so excited to announce the relaunch of Act-On University, a new online learning experience that breaks down the barriers to achieving marketing automation success. What does that really mean? It means that we’ll now be providing our customers with individualized course curriculums
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Ginger Conlon: Hi, I’m Ginger Conlon, Contributing Editor to MarTech Advisor and welcome to our MarTech Advisor video series speaking with CMO’s, and joining me today, I’m excited to announce, is Michelle Huff who is CMO of Act-On software. Welcome Michelle. Michelle Huff: Thanks! Nice talking with you again. Ginger Conlon: Yes, thank you for
Tools of the trade So, how do you concoct those clever CTAs? Brainstorming is one of my favorite activities. I love to start a writing project by generating a list of relevant words and letting my mind wander. I keep that list handy, then, as I go through the creative process, I come back to
Couldn’t make it to our i <3 marketing roadshow in San Francisco? Join us as we recap our incredible customer user conference. Source link
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This transcript has been edited for length. To get the full measure, listen to the podcast. What is Adaptive Journeys™? Nathan Isaacs: To kick off our Marketing Roundtable, we’re taking a behind-the-scenes look at the launch of Act-On’s Adaptive Journeys™. Michelle, can you tell us what is Adaptive Journeys™? Michelle Huff: We were taking a
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GM Nameplate Like many manufacturers, GM Nameplate relied on traditional marketing practices to reach its audience. Cynthia Schulte, the company’s senior marketing manager, who’s responsible for promoting the company’s ability to design and build everything from labels and display screens to electrodes and circuit boards, wanted to streamline her work and strengthen her collaboration with
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