acts

Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

Marketers often think their online writing is inviting. But to readers it can feel like falling into a hidden temple where the walls are spewing poison darts and they’re being pursued by a big, bone-crushing boulder. I’m talking about GDPR banners. Popups that show before the content. Misleading headlines. Email capture forms. Gates. Non sequiturs. […]

Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage Read More »

CARES and FFCRA Acts: What US Businesses Should Know

SEO BLOG / Good To SEO

Thursday 2 April 2020, 2:00 pm At GreenBook, we are among the hundreds of thousands of small and medium-sized businesses all over the United States trying to understand the implications and opportunities created by the recent legislation designed to address the economic impact of the COVID-19 pandemic. We, therefore, wanted to share the following resources

CARES and FFCRA Acts: What US Businesses Should Know Read More »

Google Pixel 3a review: A budget phone that acts like a premium flagship

Technology NEWS / Good To SEO

The Google Pixel 3a makes a strong case for tossing out the spec sheet. On paper, it looks like yet another boring budget smartphone, with a middling processor, single front and rear cameras, and a bare-minimum 1080p screen. But in your pocket, you might just mistake it for a premium phone. Part of the reason

Google Pixel 3a review: A budget phone that acts like a premium flagship Read More »

The California Consumer Privacy Act’s Impact on the Digital Advertising Industry

search engine optimization for dummies, SEO BLOG / Good To SEO

The use of data by marketers and advertisers has fueled the modern digital economy, and powers many of the businesses that have become staples in the American marketplace. At the same time, across the nation and the globe, lawmakers have been looking for ways to force companies to tighten up their data privacy and

The California Consumer Privacy Act’s Impact on the Digital Advertising Industry Read More »

North Carolina acts deep blue with state worker minimum wage

search engine optimization salary, SEO BLOG / Good To SEO

North Carolina Republicans have infuriated liberal activists by slashing income-tax rates, defending illegally gerrymandered districts and passing a now-partially repealed “bathroom bill” aimed at transgender people. But GOP legislators surprised critics by acting more like lawmakers in a deep-blue state when they passed a $15-per-hour “living wage” for about 10,000 state government and university system

North Carolina acts deep blue with state worker minimum wage Read More »

Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription

A-From MTT, Channel: Martech: Advertising / Good To SEO

Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat

Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription Read More »