Photo by Peter Lewicki on Unsplash This article was originally published on PerformanceIn.com. Advertisers generally hire agencies to provide expertise and services in the three crucial phases of a partner or affiliate marketing program: developing program strategy, operationalizing the program, and optimizing the program. In this post, I’ll walk you through the script for how …
The Value of an Agency Partnership, in Three Acts Read More »
The Google Pixel 3a makes a strong case for tossing out the spec sheet. On paper, it looks like yet another boring budget smartphone, with a middling processor, single front and rear cameras, and a bare-minimum 1080p screen. But in your pocket, you might just mistake it for a premium phone. Part of the reason …
Google Pixel 3a review: A budget phone that acts like a premium flagship Read More »
The use of data by marketers and advertisers has fueled the modern digital economy, and powers many of the businesses that have become staples in the American marketplace. At the same time, across the nation and the globe, lawmakers have been looking for ways to force companies to tighten up their data privacy and …
The California Consumer Privacy Act’s Impact on the Digital Advertising Industry Read More »
North Carolina Republicans have infuriated liberal activists by slashing income-tax rates, defending illegally gerrymandered districts and passing a now-partially repealed “bathroom bill” aimed at transgender people. But GOP legislators surprised critics by acting more like lawmakers in a deep-blue state when they passed a $15-per-hour “living wage” for about 10,000 state government and university system …
North Carolina acts deep blue with state worker minimum wage Read More »
Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat …
