By Jon Kelly There is an old adage: “You get what you pay for.” It’s a common saying that has become cliché enough, some people often forget it’s true. However, when it comes to choosing a web design and/or SEO firm for your business’s website, you could be doing yourself a big disservice if you […]
The Actual Cost of Hiring Inexpensive Web and SEO Developers Read More »
Before moving to the world of inbound marketing, I worked in newspapers for more than two decades. So, I’m quite pleased to be able to shout this out to the world: Print is not dead! OK, newspapers may be on life support, but on the marketing front, print still matters. The permanence of something printed
Write a Book—Yes, an Actual Book—to Take Your Marketing to the Next Level: Part 1 Read More »
Google’s John Mueller recently stated that Lighthouse metrics are an indication of how fast a site performs for actual users. They’re not necessarily an indication of how Google’s algorithms assess a site with regards to speed. This topic came up during a Google Webmaster Central hangout where the following question was asked: “We have good
Google: Lighthouse Measures How Fast a Site Loads for Actual Users Read More »
I received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how things are going these days. Have you visited the Google Partners Rewards experience? It simplifies the steps for how “points” are obtained by agencies and shows you exactly what you can do
Opinion: Google Partners Program incentives should include actual client goals Read More »
Twitter says it doesn't 'shadow ban' anyone, but it is easy to see how their processes could lead to misunderstanding. Source link
Twitter Dismisses Claims of 'Shadow Bans', Explains Actual Process Read More »
Netflix is not developing a television series for “God of War.” There is no truth that the popular action-adventure, hack and slash, mythology-based video game series would be having a TV series appearing on July 15 on the streaming service. Rather, the entire confusion originated with fan art. You can’t blame the excitement, “God of
Usefulness Content Freshness Is your business totally aligned with your vision? If you have any shred of doubt, you need to read “Total Alignment: Tools and Tactics for Streamlining Your Organization”. This book offers a complete framework for every single step that you need to take
Total Alignment Connects Business Vision to Actual Results Read More »
These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different channels, multiple devices and a slew of sources can create countless non-linear paths. As B2B marketers, our great task is to leverage and measure these journeys to maximize sales opportunities. Therefore, marketers must be
If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance. Though a lot of CRMs are improving their analytics capabilities,
Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content Read More »
