Acxiom

Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry, Internet Marketing Industry: Acquisitions /

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS and its […]

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Amex and Acxiom create a prediction engine based on purchase data

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service Acxiom — called Predictive Intent Segments — to use that spending data to predict which individuals are likely to buy certain products. Let’s say you’re a bike manufacturer that wants “to find households

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