ad

Reddit hires former Twitter ad team director as VP of ad products, engineering

Channel: Social Media Marketing, Reddit, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Reddit announced on Wednesday it has named Shariq Rizvi as its vice president of ad products and engineering. Rizvi will lead Reddit’s monetization and ads product team, and report to CEO Steve Huffman. Most recently the co-founder and COO of Netsil, a monitoring platform for modern cloud applications, Rizvi served as Twitter’s co-founder of performance […]

Reddit hires former Twitter ad team director as VP of ad products, engineering Read More »

Google Ad Impressions on Connected TVs Up by Over 80%

SEO BLOG / Good To SEO

Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018. To build on this momentum, Google has announced a number of initiatives planned for 2019 to further the convergence of TV and digital advertising. Google Ads During Commercial Breaks Google will continue to work with its TV partners

Google Ad Impressions on Connected TVs Up by Over 80% Read More »

Marketing Day: The MarTech agenda, Amazon’s targeted product sampling ad tests, more

Channel: CMO Zone, Marketing Day / Good To SEO

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

Marketing Day: The MarTech agenda, Amazon’s targeted product sampling ad tests, more Read More »

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud

A-Post to MarTech Today, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, twitter, Twitter: Advertising, Twitter: Marketing, Twitter: Mobile / Good To SEO

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad exchange. Pixalate and DoubleVerify are accredited by the Media Rating Council (MRC) as mobile IVT-management vendors. Why you should care As investment in mobile advertising has taken off, so have

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud Read More »

Google Campaign Manager Now Offers LinkedIn Ad Attribution

search engine optimization jobs / Good To SEO

LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to monitor LinkedIn ad performance and get attribution for LinkedIn ads across platforms. When advertisers activate the integration they will be able to see their LinkedIn ad performance in Campaign Manager (formerly DoubleClick Campaign Manager) and use the conversion attribution capabilities for Sponsored Content

Google Campaign Manager Now Offers LinkedIn Ad Attribution Read More »

A Comparison of Google and Facebook's Ad Auction Platforms [Infographic]

SEO BLOG / Good To SEO

Do you understand what factors are taken into account when platforms are deciding which ads to show each user? Take a look at this infographic. Source link

A Comparison of Google and Facebook's Ad Auction Platforms [Infographic] Read More »

Netflix Must Create Ad Model or Raise Prices

Bird Box, ENTBusinessNews, Mediatech Capital Partners, MediaTransformationUpdate, Netflix, Porter Bibb, SocialMediaNews, Verizon, Verizon Fios, video streaming / Good To SEO

Netflix announced that their original movie ‘Bird Box’ generated over 45 million streams in just the first week making it the best first 7 days ever for a Netflix film. However, some analysts say that their $12 billion in debt and mounting costs will require Netflix to either raise subscription prices again or create an

Netflix Must Create Ad Model or Raise Prices Read More »

Converting Ad Sets to Income – Part 2

#SMTips. social media marketing, Advertising, creative, Facebook, Facebook advertising, facebook advertising tips, facebook content tips, financial technologies, FinTech, how-to guide / Good To SEO

The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting on desktop, only 1.7 seconds on mobile), three universal keys, and some

Converting Ad Sets to Income – Part 2 Read More »

Ad Operations / Campaign Manager job with Wasted Talent Media Inc

search engine optimization salary, SEO BLOG / Good To SEO

Ad Ops / Campaign Manager – Wasted Talent (Mixmag, Kerrang!, The Face) Full-time. Brooklyn, BK Wasted Talent is a global music and lifestyle media company. Our family includes some of the biggest and most influential music, culture and entertainment platforms including Mixmag (Mixmag.net), Kerrang! (Kerrang.com) And The Face (coming soon). We create solutions

Ad Operations / Campaign Manager job with Wasted Talent Media Inc Read More »