Back in 2009 Google executives were scared of not being able to retain talent with stock options after Google’s stock price cratered with the rest of the market & Google’s ad revenue growth rate slid to zero. That led them to reprice employee stock options. That is as close as Google has come to a […]
Google’s Global Ad Warming Pushes Beachfront SEO Property Into the Ocean Read More »
Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally. This spectacular growth makes it
Online ad spend overtakes TV ad spend globally Read More »
Digital Marketing Guru Bruce Clay will hold an exclusive 1-Day MasterClass in Gurgaon (6th Feb). You will learn Bruce Clay’s SEO tactics in line with Google’s latest updates – something you simply can’t afford to ignore in 2017. Here’s why… Using the same methodologies in 2016, some Indian clients were able to: Attract FREE traffic worth
If you want to be relevant in today’s business world, you need to be able to market to mobile customers. And Bing is now making it easier for businesses to target mobile advertising on its platform. Another way to stay relevant is to keep an eye out for new opportunities — like selling to the
Bing Mobile Ad Targeting, Gateway ’17 Make Small Business Headlines Read More »
According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile devices. As you can see in the graph below, the time spent on mobile phones is increasing at a pretty rapid rate. Minutes per day spent on mobile devices Whether you’re checking email, searching for something on Google,
4 Must-Try Google Mobile Ad Strategies (with Data!) Read More »
Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that,
Free Google AdWords Keyword Planner & PPC Ad Bid Estimator Alternative Read More »
Most marketing and advertising executives (82%) say their organization does not publicize employees’ compensation, according to recent research from The Creative Group. The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or
What Marketing and Ad Executives Think About Salary Transparency Read More »
Yep. I spent $139,614.18 on one Facebook ad. Why? Well… Read this! Let Me Break It Down For You… Every single person who clicked on that ad was sent into what’s known as a “sales funnel.” What’s a sales funnel? Well… Here’s a visual representation: Or, in other words. * People visit your website. *
So, I spent $139,614.18 on one Facebook ad. Here’s why I did it… Read More »
If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over the company’s continuous updates to the algorithm that have prioritized reach for ads over organic posts. Now, Facebook’s latest algorithm change will not only impact
8 Facebook Ad Targeting Strategies That Will Help You Build Your Email List Read More »
When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am
Did You Mean? to click an ad… Read More »
