The global cookie market size was valued at USD 30.62 billion in 2018. Oreo was one of the top brands in its category, always looking to increase its market share around the world. They have partnered with celebrities such as Wiz Khalifa, built a great presence on social media with 42 million likes (engagement could […]
Oreo‘s SEO, Brand Addressable Market Size (BAMS), IAMS and More Read More »
The way we consume media has been changing for decades. Over the last 30 years, we’ve gone from renting VHS tapes at Blockbuster, to watching user-generated videos to our heart’s content on YouTube, to bingeing an entire series in one day on Netflix. With 2020 set to be another crazy year in the streaming market,
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Independent adtech company MediaMath announced on Wednesday the launch of SOURCE, a media supply chain framework that aims to deliver full transparency, modernize commercial terms, and improve tech standards across the programmatic advertising ecosystem. Through this initiative, MediaMath said it is committed to delivering a 100% accountable and addressable supply chain by the end of
MediaMath commits to 100% accountable, addressable media supply chain by end of 2020 Read More »
NEW YORK–(BUSINESS WIRE)–May 14, 2019– Xandr, AT&T’s advanced advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory. The enhancements to Xandr’s addressable TV capabilities provide the perfect complement to media buyers who need better control over
Xandr Enhances Addressable TV Offerings to Complement Upfront Strategies Read More »
NEW YORK–(BUSINESS WIRE)–May 14, 2019– Xandr, AT&T’s advanced advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory. The enhancements to Xandr’s addressable TV capabilities provide the perfect complement to media buyers who need better control over
Xandr Enhances Addressable TV Offerings to Complement Upfront Strategies | National Read More »
Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans to combine Sorensen Media’s addressable
Addressable TV gets a boost as Nielsen buys Sorensen Media Read More »
To prevent further revenue drop, linear television will have to change advertising practices completely For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. The experts predict that by the end of 2018, the Internet advertising budgets will outweigh
How addressable TV will transform the TV advertising industry Read More »
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years. More than ever, it now feels that circumstances are driving the industry forward to the point when addressable TV advertising should go mainstream. Positive changes towards addressable TV One of the biggest factors has been the
Addressable TV advertising needs a “common currency” to show its value Read More »
In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households. Now, the San Francisco-based firm is integrating its TV service with Adobe’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to
Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or polygons or radius targeting has been around for a long time; this approach allows marketers to target individual households with greater precision. Think of it as not unlike Facebook Custom Audiences for the real world. The company says
