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Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

Nielsen, an advertising measurement and analytics company, is integrating OpenSlate’s digital ad technology into its Digital Ad Ratings solution. OpenSlate’s technology is designed to measure content quality and assess “brand suitability” across digital video platforms. Why we should care Brand safety issues on programmatic video ad platforms have long been an industry-wide concern, with CMOs …

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Merriam-Webster dictionary adds they, themself as nonbinary pronouns

Merriam-Webster dictionary adds they, themself as nonbinary pronouns

CLOSE Every good ally should know these LGBTQ+ terms. USA TODAY The next time someone expresses a preference for a plural pronoun, the dictionary will be there to provide support. As the notion of gender fluidity becomes more prevalent, nonbinary pronouns have emerged as an option for those who don’t want to be identified strictly as …

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