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MarTech Minute: New report details DMARC results, Adobe adds integration with Gmail

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Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. FIGHTING FRAUD. A new study from Valiamil on DMARC usage and success found that spoof attempts drop to nearly zero “within a few months after that […]

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MarTech Minute: Zendesk adds sales suite, Leanplum hires CEO

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Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. MOMENT OF ZEN. CRM provider Zendesk has rolled out a new Sales Suite tool and expanded its Support Suite offerings. The Support Suite has a refreshed design

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MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more

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Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. HOW INSIGHTFUL: Social media management platform Hootsuite has launched a new social listening tool, Insights Powered by Brandwatch, that allows marketers to conduct searches on specific

MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more Read More »

Google Rich Results testing tool adds support for 'How To' markup for Google Home displays

Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

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Google announced that the rich results testing tool now also supports showing you how your How-to markup will look on the Google Home hub and other smart displays. What it looks like. Google shared a screen shot of how how-to markup will look like in the rich results test tool on a Google Home hub:

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Verint Systems adds Adobe integration

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Customer engagement platform Verint Systems will expand its existing partnership with Adobe to allow Verint customers to combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. Joining this data together will give marketers more streamlined access to customer insights, which are a critical element to delivering better customer engagements.

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BlueVenn adds native email component to its CDP platform

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The customer data platform BlueVenn is launching an email component to its platform, giving users the ability to create email marketing campaigns without using an external email solution that integrates with the the CDP platform. “Email is still a batch and blast marketing tool, disconnected from other online and offline channels,” said BlueVenn CEO Steve

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Google adds new image license metadata for licensable image label

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Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org

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Microsoft Edge adds Safari’s ITP rules so the video, comment embeds on your site can function more easily

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Microsoft’s Edge announced on Twitter Friday that an implementation of Safari’s Intelligent Tracking Prevention (ITP) is now shipping in its staging (Canary) nightly build for minor tweaks before going into production. The latest version of Edge will include Safari’s Storage Access API which enables third-party widgets on your site to function properly. With Safari’s most

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Google Search Console Change of Address tool adds redirect validation & reminder

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Google announced two new features to the Change of Address tool within Google Search Console. These new features include redirect validation for top five URLs of the moving domain and a reminder at the top of both the moving domain and the destination domain within Google Search Console. Redirect validation. Google added redirect validation for

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LinkedIn Sales Navigator adds features to streamline workflows

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LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth and more. New process for adding leads to Salesforce. Sales Navigator users can

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