Adelphic

Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

Adelphic, a subscription-based, cross-channel DSP, announced on Wednesday it was extending its partnership with Integral Ad Science (IAS) to give advertisers a pre-bid keyword customization solution. Advertisers will be able to filter ad inventory by avoiding specific keywords within a URL string — reducing the potential for ads to appear in environments deemed unsafe or […]

Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription

Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat

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