This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimising a Google AdWords campaign used to be simple: Some keywords are more valuable than others, so we would bid […]
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an estimated conversion increase. If the
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data Read More »
