adjustments

Small adjustments

Small adjustments

Even better than buying a new bicycle is adjusting the seat on your existing bike properly. That’s because the height of the seat changes your power. It’s the point of maximum leverage, responsible for aligning all of the forces you bring to bear on the process. When we begin to think about our work, we […]

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Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source

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Amazon Sponsored Products ads now support dynamic bidding, bid adjustments

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out. Sponsored Products ads are targeted by keyword and can

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Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Google intros new call bid adjustments in AdWords

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours

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