Chart of the day: Technology adoption strategy for enterprise environments worldwide Digital Transformation was the hottest topic of 2017 in the tech world, and the 2017 IDG Role & Influence of the Technology Decision-Maker Survey showed that organizations were doing more than just paying lip service to that concept. An overwhelming 93% of the 752 IT […]
Technology and Communications: Technology adoption strategy Read More »
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart
Report: Smart speaker ownership driving voice adoption on smartphones Read More »
In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the
Google Lens improvements ready visual search and AR for mainstream adoption – Search Engine Land Thanks to Our Sponsor Source link
Google Lens improvements ready visual search and AR for mainstream adoption Read More »
Chart of the Day: How much budget is being allocated to ABM? This week, I thought I’d take a look at the popularity of ABM since we have been getting a lot of interest in our recent series of articles on how to implement ABM by Daley Robinson. Most studies on the adoption of ABM relate
Research on adoption of Account-based marketing (ABM) Read More »
Embroiled in the world of search marketing, we often have the idea that everyone knows about SEO and the benefits it can bring to the table. However, there’s an entire sector of the economy that may not know about it and, even when they do, put optimization on the bottom of the priority list. That
Overcoming SEO Adoption Hurtles for Small Business Read More »
Some have described blockchain technology as the “internet of money.” Yet many believe that only startup companies with ICOs (Initial Coin Offerings) can use blockchain technology in their businesses. The thought process is that older, well-established companies have no need for it. However, Fortune 500 companies including Walmart, IBM, and Microsoft have all launched blockchain initiatives, hoping
Positioning Your Company for the Blockchain Adoption Wave Read More »
There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption of cognitive systems and AI will drive worldwide revenues from nearly $8 billion in 2016 to more than $47 billion in 2020. However, much of what
It’s Day 2 of Product Marketing Month. Today’s post is all about accelerating your marketing teams productivity with some creative new SaaS product adoption ideas. — Unbounce co-founder Oli Gardner You don’t need a big budget or a six-week-long strategic planning session to get started with product marketing. Sure, you’ll need to do this eventually,
50 Creative Ideas You Can Use to Improve SaaS Product Adoption Read More »
In order to mark the 25th anniversary of the SMS text message (remember thumbing them in on your old Nokia 5110?), Facebook has commissioned a global study of messaging use in order to provide some additional perspective on how messages are now being used, and the role they play in the modern interactive process. And
Facebook Releases New Data on the Growth and Adoption of Messaging [Infographic] Read More »
