When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers in Evanston, West Virginia, it doesn’t really make…
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Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at this week’s Cannes Lions Festival, the newly launched…
After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of expanding the availability of…
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC,…
When HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason. But, according to Media Trust CEO Chris Olson, “HTML5 is not this panacea and…
It is no secret that marketers in the non-profit sector do not have the same budgets that most marketers do. After all, it’s the name of the industry! WordStream employees…