A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular […]
How Facebook’s video ads’ watch time compares across formats Read More »
January 5, 2018 So, you need to create an app install Snapchat ad but don’t know where to start? Well, you’ve come to the right place. I’ll go over how to set up your campaign and a few quick tips and trick to optimize your campaign. The Setup Before you start creating your campaign, it’s
Did you know that 86% of consumers suffer from “banner blindness”? Only 14% of consumers who participated in that study could recall the last display ad they saw. Let alone the last one they clicked. That was back in 2013. Now, consumers are proactively taking measures to block banner ads. The latest 2017 AdBlock report
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon offers its own services with Vendor & Seller Central but they can be really confusing and its user interface is a bit lacking. If you’re interested
Using Facebook Ads to Send Customers to Amazon Product Pages Read More »
According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. According to the report: The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are
Amazon in discussions with consumer brands about ads on Alexa Read More »
Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they are on the platform. A graph from
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google voice quality, AdWords climate change ads & Amazon Alexa ads Read More »
January 2, 2018 Sometimes, you go into your account to find – *gasp* – that your ads aren’t showing up in Google where they should be. Do you find yourself confused, bamboozled or befuddled as to why they aren’t appearing? Don’t worry, this can happen to anyone (and at one point or another, happens to
10 Reasons Why Your Ads Aren’t Showing Up in Google Read More »
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Super Solo Ads Traffic.COM : Solo Ad that really works Read More »
If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post as an ad instead of a post published to the brand’s own Page. On Facebook, people can extend an
On Facebook, viral reach for branded-content ads eclipses standard ads Read More »
