Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive within their budgets. In August 2016, Bing Ads added the Enhanced CPC bid strategy, which automatically adjusts bids up or down based on the determined likelihood that a click will convert. How to use […]
Bing Ads launches automated bid strategy to ‘Maximize Clicks’ Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Home service ads, MarTech Conference & a brand intimacy report Read More »
If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when Home Service Ads roll out in your industry and market. The changes are vast and make a huge difference in who ranks in the local results on Google. When they first
Are Home Service Ads the death of home-based businesses on Google? Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more Read More »
Advertisers in the US and UK can now run Dynamic Search Ads (DSA) in the Bing Ads platform. DSA support is available in the platform’s online interface today, and it will roll out to Bing Ads Editor throughout October. How DSA works DSA is an automated way of allowing Bing to serve ads to searchers
Bing Ads rolling out Dynamic Search Ads to US and UK Read More »
You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it. But that’s why so many organizations now rely on social media advertising (paid social) more than
7-Step Social Media Advertising Strategy to Better Ads Read More »
Did you know that you can now retarget your Instagram community via Facebook Custom Audiences? Earlier this year, Facebook started testing out Instagram retargeting, and they’ve now rolled out the new feature worldwide. If you’ve not yet used Facebook Custom Audiences for Instagram, this post will walk you through all the different options for Instagram audience
3 Ways to Retarget Your Instagram Audience with Facebook Ads Read More »
Following Facebook’s recent investigation into Russian-backed ads which ran on their network in the lead-up to the 2016 U.S. Presidential Election, The Social Network has announced a new set of measures to help them tighten control over ad content and ensure such misuses of their platform are minimized where possible. Facebook recently conducted an internal
Facebook Announces New Measures to Tackle Political Interference via Facebook Ads Read More »
If you’re going to splash some cash on social ads, Facebook is the place to do it. The power of the platform is well-documented, especially given that 93% of marketers are already on board with Facebook ads. Meanwhile, the ability to drill down and target hyper-specific audiences through display ads and Facebook remarketing is second-to-none
How to Use Facebook Carousel Ads to Dramatically Lower Your CPC Read More »
For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant that a click on the headline would go to your website, a click on the
