PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs). A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we’re now […]
7 Data-Backed Tips for AdWords Ads that Work Right Now Read More »
June 21, 2017 Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week,
Bing Ads Releases New Audience Features Read More »
We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist?
The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads Read More »
