Ads

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always a possibility that you’ve overlooked something small… or something big. Whether it’s pushing bids too far, being overly eager in your device modifiers, or forgetting to …

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TripAdvisor advertisers can now run co-branded ads on Facebook, Instagram

TripAdvisor launched TripAdvisor Connect this week. The branded content ad product pairs the travel site’s audiences with the ad inventory and targeting capabilities of third-party sites. It is rolling out first on Facebook and Instagram, and the company said it plans to bring the ads to more media channels soon. The ads will appear as …

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Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication

Twitter announced on Tuesday it inadvertently used emails and phone numbers entered for two-factor authentication (2FA), a security measure users can enable to protect their accounts, to target ads to some users included in Tailored Audiences and Partner Audiences lists. The company said, as of September 17, the mistake had been corrected and that it …

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