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Google Banning Certain Categories for Employment, Housing and Credit Ads

Google Banning Certain Categories for Employment, Housing and Credit Ads

Google Ads announced they are updating their ad policies this week, specifically as it relates to employment, housing, and credit. While the announcement is short on overly specific detail, here are the initial things we know. Affected Categories Citing its already-existing ad policies that prohibit targeting and excluding based on sensitive categories, Google will now …

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Google Pledges $340 million Google Ads Credit for Small Businesses

Google Pledges $340 million Google Ads Credit for Small Businesses

Kelcie Rivera – April 3, 2020 Google has recently announced they will be providing $340 million in Google Ads credits for small and midsize businesses. This pledge is a part of a larger effort Google has planned, providing over $800 million in support aimed at healthcare organizations, government agencies, and academic institutions. Google’s support comes …

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Diagnose Google Ads’ Performance Changes Faster With Explanations

Diagnose Google Ads’ Performance Changes Faster With Explanations

Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impressions, or click volume. This immediately sets off a hunt for what’s causing it, which can be time-consuming to diagnose. Common causes can be things like broken tracking, a new landing page that’s under-performing, changing bids, adding …

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LinkedIn Adds Engagement Remarketing for Video and Lead Ads

LinkedIn Adds Engagement Remarketing for Video and Lead Ads

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month. Why Engagement Retargeting Was Needed for LinkedIn One of the harder parts …

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Ads Appearing on Google’s Network Alongside COVID-19 Misinformation

Ads Appearing on Google’s Network Alongside COVID-19 Misinformation

Search and social platforms have had a lot to contend with when it comes to COVID-19. From struggling monetization to constantly evolving ad policies, and blatantly false information slipping through the cracks in approval, adapting quickly has been the name of the game. There is another side of Google’s advertising web that had been somewhat …

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