A well-executed PPC campaign can be crucial to an advertiser’s overall conversions and revenue. What better way to find potential customers than when they search on Google or Bing and tell you exactly what they’re looking for? However, because you pay for every click you get from your ads, a poorly managed PPC campaign can […]
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Google Ads announced they are updating their ad policies this week, specifically as it relates to employment, housing, and credit. While the announcement is short on overly specific detail, here are the initial things we know. Affected Categories Citing its already-existing ad policies that prohibit targeting and excluding based on sensitive categories, Google will now
Google Banning Certain Categories for Employment, Housing and Credit Ads Read More »
Google to prohibit demographic, zip code targeting for housing, employment, credit ads Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Facebook announced yesterday they are relaxing the restrictions around ads selling face masks, a rule they instituted in March. The rule originally came into effect as Covid-19 was spreading, and a mask shortage was imminent. In order to prevent price gouging, hoarding, and spread of misinformation, Facebook made the decision to unilaterally ban any ads
Facebook Relaxes Ban on Ads for Non-Medical Masks Read More »
Kelcie Rivera – April 3, 2020 Google has recently announced they will be providing $340 million in Google Ads credits for small and midsize businesses. This pledge is a part of a larger effort Google has planned, providing over $800 million in support aimed at healthcare organizations, government agencies, and academic institutions. Google’s support comes
Google Pledges $340 million Google Ads Credit for Small Businesses Read More »
Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com. The report was based on data from a survey of 496 marketing professionals and business owners who use both organic SEO and
SEO vs. Google Ads: Which Approach Is More Effective? Read More »
How to use Google Ads Explanations to understand performance changes Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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‘What’s an ads guy doing running Google search?’ Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
‘What’s an ads guy doing running Google search?’ Read More »
Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impressions, or click volume. This immediately sets off a hunt for what’s causing it, which can be time-consuming to diagnose. Common causes can be things like broken tracking, a new landing page that’s under-performing, changing bids, adding
Diagnose Google Ads’ Performance Changes Faster With Explanations Read More »
LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month. Why Engagement Retargeting Was Needed for LinkedIn One of the harder parts
LinkedIn Adds Engagement Remarketing for Video and Lead Ads Read More »
