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Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation Read More »
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Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps Read More »
In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled last summer. The newest spec will
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their
Google allows advertisers to buy ads.txt authorized-only inventory Read More »
Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next
IAB Tech Lab unveils a proposed Ads.txt for mobile apps Read More »
New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in August, when ads.txt adoption was slow to scale. The analysis by OpenX focuses on the largest
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have access to the official merchandise they claimed to sell. Just ask this guy: But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only
Everything you need to know about the IAB ads.txt initiative Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Twitter Teams on mobile, Ads.txt adoption & more Read More »
