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Activists’ phones targeted by one of the world’s most advanced spyware apps

Mobile phones of two prominent human rights activists were repeatedly targeted with Pegasus, the highly advanced spyware made by Israel-based NSO, researchers from Amnesty International reported this week. The Moroccan human rights defenders received SMS text messages containing links to malicious sites. If clicked, the sites would attempt to install Pegasus, which as reported here …

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Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics | Business

STERLING, Va.–(BUSINESS WIRE)–Oct 4, 2019– Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands and the Association of National Advertisers (ANA), today announced the winners of The ANA Genius Awards at the ANA Masters of Marketing conference …

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Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics | Business & Finance

STERLING, Va.–(BUSINESS WIRE)–Oct 4, 2019– Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands and the Association of National Advertisers (ANA), today announced the winners of The ANA Genius Awards at the ANA Masters of Marketing conference …

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Advanced personalization can generate $20 in ROI for every $1 invested: report – Econsultancy

Large numbers of companies recognize the virtues of personalization and in fact, according to new research conducted by The Relevancy Group for email personalization vendor Liveclicker, almost nine in 10 retailers now use personalization in their marketing efforts. Of the 147 retailers The Relevancy Group surveyed, 86%, 66% and 62% use first name, email subject …

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