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LinkedIn Adds New Data Tools to Help Advertisers Maximize their on-Platform Efforts

Proving the ROI of your social efforts is becoming more and more important as digital marketing is further integrated into wider business process, which is why all the social platforms are working to provide improved data tools and options to help streamline and refine the process. Along this line, LinkedIn’s introducing a range of new data tools which […]

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Twitter Announces New Deal to Help UK Advertisers Better Link Online Ads to Offline Sales

SEO BLOG / Good To SEO

You know how retailers are always super keen for you to sign up to their loyalty card programs? “Are you a member? You get a 15% discount today if you sign up. It’s free.” No doubt you’ve become accustomed to similar pitches in your day-to-day shopping experiences. And there’s a good reason for that, highlighted by

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What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith

CTAConf, SEO BLOG / Good To SEO

Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those prospects into customers… well that’s another story. As marketers, we know that a stellar Facebook campaign is made up of a lot more than

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