Advertisers

TripAdvisor advertisers can now run co-branded ads on Facebook, Instagram

SEO BLOG /

TripAdvisor launched TripAdvisor Connect this week. The branded content ad product pairs the travel site’s audiences with the ad inventory and targeting capabilities of third-party sites. It is rolling out first on Facebook and Instagram, and the company said it plans to bring the ads to more media channels soon. The ads will appear as […]

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Facebook advertisers can now use Stories ads to start conversations in Messenger

SEO BLOG /

The new “Send Message” call-to-action in Stories ads on Instagram, Facebook and Messenger. Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. How it works. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business

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Advertisers see media as a cost center and “complex headache”: report – Econsultancy

Agencies, Media planning and buying /

Companies around the world will spend over half a trillion dollars on media this year, but according to the ID Comms 2019 Media Thinking report, advertisers largely see media as a cost to their businesses rather than an investment for growth, believe media is a “complex headache”, and view their agencies as commodity vendors. During

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YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign

SEO BLOG /

YouTube launched a new way to run video ad campaigns on Monday. The new Video Reach campaigns make it possible for advertiser to upload three different asset types — six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads — in a single campaign. Google will use its machine learning technology to determine the most

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Facebook rolls out new video poll ads, set to open AR Ads to all advertisers

SEO BLOG /

Facebook video poll ads will launch this month. Facebook announced a new video poll ad format and the expansion of AR Ads Thursday. Playable Ads are also now available to advertisers outside of the gaming vertical. Video poll ads are scheduled to launch this month and the AR Ads are moving into open beta globally

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Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

SEO BLOG /

Nielsen, an advertising measurement and analytics company, is integrating OpenSlate’s digital ad technology into its Digital Ad Ratings solution. OpenSlate’s technology is designed to measure content quality and assess “brand suitability” across digital video platforms. Why we should care Brand safety issues on programmatic video ad platforms have long been an industry-wide concern, with CMOs

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