Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Oct. 18, 2019 This week I’m thinking about why we create the content we do. I offer a fresh take on a news …
Is TV Advertising the Next Frontier for Content Marketing? Read More »
Influencers don’t just give brands unfettered access to new audiences, they provide a multi-faceted representation of a brand. For industries like cosmetics, having a diverse group of people endorsing and showcasing your product is not only intuitive, but necessary. One of the great things about working in the UGC and influencer industry is that it …
Cosmetics Are A Case Study For Embracing Diversity In Marketing Read More »
E-commerce giant Amazon has opened up its platform for advertising, and innovative brands are there for it. The more obvious use case for Amazon advertising is to drive sales directly on Amazon.com; but, considering the size of Amazon’s user base, e-commerce, B2C, and B2B marketers alike can also use the system’s targeting to reach their …
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …
4 LinkedIn Advertising Mistakes and How to Avoid Them : Social Media Examiner Read More »
Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position. Brands invest in advertising to attract attention, get the word out, and …
How emotionally fueled mass communication can affect advertising and brands Read More »
Google Display Network, with more than two million websites and six hundred fifty thousand apps, is one of the most influential and profitable digital marketing channels that the majority of Fashion & Lifestyle companies underutilize. It can be a goldmine of targeted, quality traffic at a lower cost. This article will cover essential knowledge for …
Display Advertising Stats 2019: SEMrush Study [Fashion Edition] Read More »
