Advertising

How upskilling your paid advertising will tackle economic downturns

How upskilling your paid advertising will tackle economic downturns

SEO BLOG /

30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly […]

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Personalized Advertising and How to Use it in Paid Search

Personalized Advertising and How to Use it in Paid Search

SEO BLOG /

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through

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Video advertising trends 2020 stats

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

SEO BLOG /

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to

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Google My Business Delivery Area Form

19 Free Advertising Tips for Your Small, Large, or Local Business

SEO BLOG /

To start, brainstorm different topics and volunteer at various upcoming networking events and trade association conventions. If you’re afraid of public speaking (don’t worry, a lot of us are), you could enroll in a local Toastmasters chapter to improve your game. Putting up brochures or flyers in local libraries, coffee shops, and businesses is a

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