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Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

SEO BLOG /

Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. The company is also starting […]

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Microsoft Advertising’s pitch deck for sponsored products ads

Technology NEWS /

Microsoft has increased its product offerings for brands and retailers since it rebranded its ad platform in April. One new product is Sponsored Products. Business Insider obtained a pitch deck on Sponsored Products that Microsoft Advertising has been presenting to brands, retailers, and ad agencies. The pitch is that brands and retailers can bid together

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Vincodo Named Finalist in Two Categories for Microsoft Advertising’s 2019 Agency Awards

search engine optimization for dummies, SEO BLOG /

Being a smaller agency, it is especially exciting for Vincodo to be nominated in the Independent Agency of the Year category, as it confirms that our approach to search marketing optimization is delivering better results than other agencies we compete against for clientele LANGHOME, Pa. (PRWEB) August 12, 2019 Vincodo, a top digital marketing

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Vincodo Named Finalist in Two Categories for Microsoft Advertising’s 2019 Agency Awards

search engine optimization for dummies, SEO BLOG /

LANGHOME, Pa., August 12, 2019 /PRNewswire-PRWeb/ — Vincodo, a top digital marketing and advertising agency, was recently named a finalist in the Microsoft Advertising Agency Awards. As a Microsoft key agency partner, the Philadelphia-based firm was recognized for delivering outstanding results to its clients through superior use of the Microsoft Advertising search platform including Bing, MSN,

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What Amazon Advertising’s big 2018 advancements will mean for 2019

A-Post to Search Engine Land, Amazon, Amazon: Amazon Advertising, Channel: Retail, Search Marketing /

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of

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Video advertising’s bright future and what you should be doing now

Channel: Video, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, video /

Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be hard to look at the bigger picture or anticipate what the next big trend might be, but in this article, I’ll share where I anticipate we

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Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

A-Post to Search Engine Land, Amazon, Channel: Display Advertising, Facebook, Facebook: Advertising, Google /

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem. Opportunities The time we spend on our connected devices keeps

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