Image copyright SOPA Images Facebook boss Mark Zuckerberg says users will be able to turn off political adverts on the social network in the run-up to the 2020 US election. In a piece written for USA Today newspaper, he also says he hopes to help four million Americans sign up as new voters. Facebook has […]
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Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest ‘untapped’ market has always been tempestuous, recent developments suggest the tech giant may be yielding to its own growth imperative and bending to the government’s demands once more. For more
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We’ve taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss Once again, the battle for the title of best Christmas advert has been raging among retailers. With spending on festive campaigns during the last quarter of the year expected
Besides the commercial and all its tear-jerking wholesomeness, the John Lewis Christmas ads have also created buzz with the soundtracks they use, which are cover songs from established hit makers. This year’s soundtrack is the Beatles classic, “Golden Slumbers,” recorded by the band Elbow. Both versions of the song usually top the record charts following
What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing Read More »
25 of the best and the worst Christmas adverts from 2017, with reviews from the Smart Insights team The battle for the most popular Christmas advert is underway. It has been reported that UK companies will spend an estimated £5.6bn on marketing in the run-up to Christmas. While prime television spots alone are expected to
From the politically driven to the funny, our favorite adverts of 2017 so far We look at some of the best ads from 2017 so far. We have featured some of the most clever, moving and funny ads from the year. We also feature ads that have been thought-provoking covering some of the more controversial
If you’re running an online business, then you need to be looking at using Facebook ads to either make sales or drive traffic to your website. One of the challenges with Facebook adverts is that while it is very powerful, it can also feel quite complex and daunting. Recently I discussed with Facebook advertising expert
