It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy […]
12 Steps To Giving Your Employee Advocacy Program Wings Read More »
Two million blog posts are written every day. You can only imagine how many other content pieces are out there. This information overload makes it extremely tough for marketers to stand out. Sometimes, all it takes is one viral infographic or video, but most times, that isn’t the case. Rather than focusing on what content
5 Key Elements of a Winning Employee Advocacy Program Read More »
Clients rely on agencies for their expertise. It’s important to be a guiding light for the brands you work with in developing big initiatives, like the launch of an advocacy program. Having a tight circle of advocates is crucial in fortifying your client’s reputation and extending their reach to new and receptive audiences. I’ve learned
What Your Client Needs to Know Before Launching a Brand Advocacy Program Read More »
