Advocates

Small Business Advocates React to New USMCA Trade Deal

President Donald Trump signed the United States-Mexico-Canada Agreement (USMCA) on Wednesday, January 29, 2020. This is the culmination of a 16-month battle, which will benefit small businesses greatly. With the passage of the USMCA, small business is going to thrive with more opportunities in Canada and Mexico. According to U.S. Small Business Administration Administrator Jovita […]

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10 Sure Shot Tips to Turn Brand Advocates into Marketers

community management, Digital Marketing, Planning & Strategy, Social Media / Good To SEO

Imagine a situation where your most loyal, satisfied customers market your products and services for free. That is what brand advocacy is about. It is the most powerful way to market your business and is done by influencers known as “brand advocates”. According to Social Media Today, highly satisfied customers tell other people about products

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Why Support Advocates Should Never Fear The Banana

BrandViews / zendesk / Good To SEO

Robin Frerichs once worked in tech support for a travel agency. In that role, he adopted a key philosophy: don’t fear the banana. “Don’t fear the banana” refers to a psychology experiment in which several monkeys were placed in a room and subsequently punished whenever one reached for a nearby banana. As the story goes,

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Simple Tips on Transforming Employees Into Powerful Brand Advocates

Company Culture, marketing on social media, Sales & Marketing, T-Mobile, YEC, Young Entrepreneur Council / Good To SEO

A key part of the marketing process is getting the word out about your brand, and your best brand advocate is your staff. What’s the best way to encourage employees to talk up your company? To find out, we asked members of YEC this question: Q. Getting employees to help with company branding can be a huge boost

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6 Effective Tips to Engage Brand Advocates

Influencer marketing, Social media marketing / Good To SEO

It might not look obvious, but every customer service inquiry, message, and complaint – is an engagement with your company. Every page click, website visit, and opened email is also an engagement. Even online searches that picks up your brand or one of your products is a chance to interact with your customers. If customer service

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Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’

b2b, Consumer, Customer Marketing / Good To SEO

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities, and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers, but not all seemingly loyal customers actually are. You might have longtime customers who leave you the

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4 Steps to Turn Them Into Brand Advocates

Influencer marketing / Good To SEO

Did you know almost 1 in 2 consumers will believe anything an influencer says online? That’s right. According to Nielsen’s Global Trust Report, a whopping 46% of us do. While still considered a new strategy, many brands are already mastering and benefiting from influencer marketing. In fact, most businesses using an influencer marketing strategy see a 7

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5 key characteristics that enable companies to cultivate customer advocates

Channel: CMO Zone / Good To SEO

Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. Those are important topics, for sure, and I’m saving my thoughts on them for a future post. What I want to do right now is make the point that customer

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Social Media – Employees as Brand Advocates: IBM’s Ethan McCarty Talks to Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Content, Social Media / Good To SEO / 1 Comment

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ethan McCarty is director of enterprise social strategy and programs at IBM, where he is part of the IBM Design Lab senior leadership team. I invited Ethan to Marketing Smarts to talk about IBM Voices, the company’s social aggregator platform, which

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