Whether it’s through micro influencers, customer advocates or celebrity endorsers, we all have seen the rise of user-generated content on social media. It shouldn’t be that surprising either. Why? Well let’s start with the fact that Facebook’s newly improved Page Insights for businesses expects some to see a dip in organic reach–even lower than previously […]
5 Steps to Turn Customers Into Advocates Read More »
Every business, large or small can use brand advocates – those customers who trumpet the businesses praise and express their delightful experiences with the company to others. But it’s also vital that a company’s leadership learn to nurture that same attitude among its employees. The benefits of building that kind of culture among a working
Mobilizing Employees as Brand Advocates in the Face of Business Challenges [Podcast] Read More »
You’ve seen a plethora of interactive content tools vie for your business, and it’s no secret why marketers embrace them. Use interactive content wisely and you: Solicit participation and inspire action Overcome form fatigue to collect meaningful user data Educate more effectively Appeal to mobile users Enable customers to help themselves Make your brand fun
Win Subscribers, Fans and Advocates with Interactive Content Tools Read More »
Scroll through any leading marketing blog and you’re likely to find an abundance of articles on PPC advertising, content marketing, and SEO. All of these methods are great for acquiring customers, but they take time (and in the case of PPC, money) before you get a result. Alternatively, word-of-mouth marketing is one of the most
Why You Should Invest in Your Brand Advocates (And How To Do It) Read More »
Imagine you just invested a lot of time and resources in your next content masterpiece. You did third-party research, interviewed industry experts, carefully crafted the copy with your target persona in mind, and pulled out all the stops to design a visually compelling piece. You then released it into the wild through all your Web
Employee Advocates: Boost Marketing Content on Social Media Read More »
Posted by Michelle_LeBlanc From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community
Building a Community of Advocates Through Smart Content Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth Read More »
If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands
Why emotion is crucial to create brand advocates — and what you can do about it Read More »
Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.” “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life
Turn Brand Loyalists into Brand Advocates Read More »
Pfpiovani / Pixabay Soon, Google will no longer scan Gmail accounts to serve targeted ads. The company announced the change at the end of June. The move is seen as a victory for privacy advocates. But maybe not such a victory for digital marketers. Here’s what you need to know about Google’s new policy and
Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting Read More »
