Adweek

Google’s self-driving cars have prepared Zach Apter for ClassPass – Adweek

Like many companies, ClassPass was born when its founder found a solution to a problem. Payal Kadakia couldn’t find a dance class that matched her hectic schedule, and after a frustrating web search didn’t work, she came to ClassPass: an app app community of fitness enthusiasts. Six years later, ClassPass connects its community with activities […]

Google’s self-driving cars have prepared Zach Apter for ClassPass – Adweek Read More »

How to Be Prepared the Next Time Google Changes Its Algorithm – Adweek

SEO BLOG / Good To SEO

A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict exactly how a specific update will play out once it’s released. Sometimes businesses don’t know

How to Be Prepared the Next Time Google Changes Its Algorithm – Adweek Read More »

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry – Adweek

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad platform. I saw it as a move that would reshape the landscape of advertising as we know it. On Friday, Ycor, parent company of leading European tech and data

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry – Adweek Read More »

North Face Apologizes and Ends Campaign Manipulating Wikipedia to Promote Its Products – Adweek

search engine optimization for dummies, SEO BLOG / Good To SEO

While people and businesses are always trying to take advantage of Wikipedia’s open-to-all approach to information, not many openly brag about it. But that’s exactly what The North Face and Brazilian agency Leo Burnett Tailor Made did this week in announcing a campaign called “Top of Images,” which aimed to put branded North Face photography

North Face Apologizes and Ends Campaign Manipulating Wikipedia to Promote Its Products – Adweek Read More »

JWT and Photographer Jimmy Nelson Are Fighting Cultural Homogenization With AI – Adweek

SEO BLOG / Good To SEO

The internet has rapidly proliferated western culture around the world, but one photographer wants to use artificial intelligence to heighten the online presence of some of Earth’s most remote people groups. On Saturday at South by Southwest, photographer Jimmy Nelson and JWT-Amsterdam unveiled a technology that will use AI to both aggregate—and disseminate—photos of indigenous

JWT and Photographer Jimmy Nelson Are Fighting Cultural Homogenization With AI – Adweek Read More »

It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills – Adweek

search engine optimization jobs / Good To SEO

At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the industry’s robust overall position, in-house marketing divisions and ad agencies are still grappling with the

It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills – Adweek Read More »

Google May Be Biased—but Not in the Way Trump Thinks It Is – Adweek

search engine optimization google, SEO BLOG / Good To SEO

A week after a House Judiciary Committee hearing on search engine bias, Donald Trump was still crying wolf on Twitter, alleging tech companies like Google and the very platform he tweets upon favor his political rivals. According to data from analytics firm Brandwatch, Trump has tweeted about bias at least 25 times since taking office. And

Google May Be Biased—but Not in the Way Trump Thinks It Is – Adweek Read More »

What It Is, Where It’s Going and Why It’s So Important – Adweek

search engine optimization jobs / Good To SEO

With 45 percent of all searches on Google now including local intent (finding nearby businesses) and 84 percent of those local searches resulting in purchases, local search is now the largest weapon marketers can use to increase both store revenues and local brand perception. However, many businesses, and even marketing executives, are not taking enough

What It Is, Where It’s Going and Why It’s So Important – Adweek Read More »

5 Components of YouTube That Brands Need to Optimize – Adweek

SEO BLOG / Good To SEO

What is YouTube?” Punch that question into Google, and the most common answer you’ll find is “a video sharing website.” While that is true in a sense, it’s actually a little misleading. Yes, YouTube is a website where you can share videos. It also happens to be the second-largest search engine on the internet right

5 Components of YouTube That Brands Need to Optimize – Adweek Read More »

From Just Browsing to Just Buying with Pinterest – Adweek

search engine optimization tips, SEO BLOG / Good To SEO

Every brand wants to find better ways of getting people to engage with their content and purchase their products. Closing the discover-to-buy pathway can be a challenge in digital marketing, but we’ve seen that a smart Pinterest strategy can help turn browsers into buyers. When exploring Pinterest, a person’s mindset is on discovery. As president

From Just Browsing to Just Buying with Pinterest – Adweek Read More »