Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google’s own products like YouTube and Gmail alone, it’s an enormous trove of potential business. And when your business can pop up on millions of sites and reach over 90% of internet users, it’s hard to imagine […]
How To Market Online Without Relying On Google AdWords Read More »
Search Engine Marketing software (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. This press release was orginally distributed by SBWire Tokyo, Japan — (SBWIRE) — 02/12/2019 — Search engine marketing (SEM) is a form of Internet
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a
The Most Critical Google Ads (AdWords) Trends of 2019 Read More »
There’s a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading existing ones to the AdWords platform. The new AdWords interface may take some getting used to, like that time your parents brought home your adopted
5 Google AdWords Features You Should Be Using in 2018 Read More »
Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses. Now, Smart campaigns still have all the same benefits as AdWords Express campaigns,
Google AdWords Express is Now Part of Google Ads Read More »
There are several ad optimization techniques that can help you make the most out of your PPC investment. When done right, they can produce great results on your AdWords and Facebook advertising campaigns. Whether your brand has one location or 1,000, optimizing your paid search and Facebook ads for local customers can help you generate
10 Tips to Get More Local Customers from AdWords & Facebook Ads Read More »
There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, decided to leverage Google AdWords by bidding on the names of executives at the large company. When those executives Googled themselves
6 Surprising Ways to Use Google Adwords You Haven’t Tried Yet Read More »
Your worst fears are coming true. Sam Bradford blew out his third knee. You missed your latest shipment of TB12. Someone put hydraulic fluid on the light pole you wanted to climb. Yet, even worse than all those things, you’ve noticed the performance of your AdWords account has started to flatline, or even regress. You
7 Red Flags to Search for in Your Google AdWords Account Read More »
Soon AdWords API users will be able to target, report and manage connected TV targeting for YouTube campaigns. API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV” will appear as a new platform name along with desktop, tablet and mobile with an
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan. Read More »
PhotoMIX-Company / Pixabay Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your Google AdWords performance. Here’s how that works. SERP on Google When you
