Google AdWords (part of newly re-christened Google Ad Manager) remains, to this day, the simplest and most powerful tools in the PPC advertising industry. The powerful algorithms automate most of the tasks you’d otherwise be scrambling to do and the rest is easy enough to get around thanks to the intuitive interface. But that’s not […]
Originally launched in 2011, AdWords Express (AWE) set out to provide an accessible entry to pay-per-click (PPC) advertising for small businesses. The target market is the large number of merchants who may not have the expertise or the time to invest in an advanced AdWords campaign. Moreover, they often don’t need the complex features AdWords
10 Tips to Get the Most Out of Google AdWords Express Read More »
Posted by DiTomaso Organic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today’s edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how
What SEOs Can Learn from AdWords – Whiteboard Friday Read More »
Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do. The logic here is simple: the fact that they bought from you before makes it easier to convince them to purchase again. For this to work, however, the previous customer
A Quick Guide For How to Set up a Remarketing Campaign in Adwords Read More »
If you’ve been putting off the hassle of rebuilding your beautiful columns layouts from the old AdWords interface, Google has acknowledged your pain. This week, Google added the ability to copy your columns preferences from the old AdWords interface to the new Google Ads interface. How to do it. Go to the Tools icon in
Here’s how to copy old AdWords column settings to the new Google Ads UI Read More »
Why am I spending so much on this keyword? Why aren’t all these clicks resulting in any conversions? Why are my ads barely showing and ranking poorly? If you often ask these questions when you check the performance of your Google AdWords—now Google Ads—you might have a problem with your ads’ Quality Score. What’s a
What is an AdWords Quality Score, and How Do I Improve Mine? Read More »
As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from minor financial discomfort to severe hemorrhaging of cash. My job is to figure out what to do with these campaigns before it’s too late. It’s a lot like running triage
4 Simple AdWords Features That Every Beginner Overlooks Read More »
Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to provide advertisers with more resources to manage the growing complexities of paid search advertising. The new Google Ads interface contains many new features aimed at helping advertisers gain the
A look at the new Google Ads (AdWords) interface Read More »
Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in 2000. The new Google Ads logo appears at the top of the platform’s web interface on the initial welcome page, and the Google AdWords Twitter account has been replaced by a Google Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google quality guidelines released, so long Adwords, Yext gets heard & more Read More »
