Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while […]
What Are AdChoices and How Do They Affect Your PPC? Read More »
Are you a big fan of using emojis in your email subject lines? You might want to think again. Why? I just tested 3.9 million emails and found two surprising things… 😮 I’ve long suspected that emojis might not be sending the best brand message when used in email. And then, an article dropped into
Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA] Read More »
As more and more businesses move online, website security is gaining more and more traction. And it’s not without reason since the incidence of cyber-crime is increasing. In the first quarter of 2019, 1 billion data records were breached. 62 percent of businesses experienced phishing in 2018. Hackers are now attacking 39 times every hour
Why Does Website Security Affect SEO Rankings? – ReadWrite Read More »
As the impact of the COVID-19 pandemic continues to unfold the effects on business both in the short and long term are negatively affecting consumer behavior. According to a survey by TruePublic there is some hope in sight as isolation and social distancing seem to be ending soon. The survey indicates that a return to
Lack of COVID-19 Vaccine Could Affect Consumer Behavior in the Future Read More »
Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a
How Google SERP Layouts Affect Searching Behavior Read More »
Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week. The report was based on data from a survey conducted in March 2020 among some 2,200 marketers in the United Kingdom and the United States. Although
Working Remotely: Affect on Marketers’ Efficiency and Creativity Read More »
Will the option to work remotely make or break a job acceptance? We conducted a nationwide survey to determine how greatly job seekers value remote work.
One of the most heated debates that I’ve been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you’d have a hard time convincing me she’s bad at anything
Subdomain or Subdirectory? What They Are & How They Affect SEO Read More »
( photo ) Throughout the age, the term SEO (Search Engine Optimization) has become the cornerstone of the world of the Internet. For website owners, SEO has always been a big deal. It all depends on it. Great SEO rankings has always been something that every website owner strives upon. The rankings of your
All around us, we’re seeing implications of the Fourth Industrial Revolution on our daily routines. When was the last time you used Google Maps to get someplace? Or asked Siri a simple math question, or picked something to watch from your Netflix recommendations?
How the Fourth Industrial Revolution Could Affect Marketers Read More »
