Are you embracing AI to improve your ad campaigns? Throughout the last year, artificial intelligence (AI) and its multitude of uses for marketing have become more and more obvious. While many brands were hesitant to explore the plethora of benefits it offers, 2017 is seeing brands dipping their toes into the AI waters, ready to embrace […]
3 Ways Artificial Intelligence Will Affect Marketing in 2017 Read More »
Companies are just discovering the potential of AI to unburden project managers, who are already spending too much time on paperwork or management tasks rather than crafting strategies and future plans on the macro level. The average project managers today have so many responsibilities that it’s any wonder they can get things done other than
How Will AI Affect Project Management in the Future? Read More »
Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the number of web visits that block Google Analytics. He
Ad Blockers Can Affect Analytics Reporting Read More »
What has changed in SEM (search engine marketing) that affects the way travel shoppers search for hotels and how a Google hotel search can affect traffic to your properties website? Vizergys VP of Client Marketing, Julie Daniel reviews the challenges of navigating the shifting search engine marketing landscape in 2017. With each
How A Google Hotel Search Can Affect Traffic to Your Website Read More »
Have you ever been convinced by a celebrity you are following on Instagram to buy something? We’ve all been there. When it comes to products and services, you as a consumer tend to follow suggestions from what you consider your inner circle—friends, family, and sometimes, your favorite social media star. Marketers know this all too
How Micro-Influencers Can Affect Your Online Business Read More »
