HEADS UP: If you’re looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool, Content Decay, to check if you’re losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). Click here to get Content Decay for FREE. […]
What Is Content Decay and How It Affects Your SEO Read More »
Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to.
How Neuroscience Affects Customers’ Buying Behaviors Read More »
A few years ago I started a website and to my delight, the SEO efforts I was making to grow it were yielding results. However, one day I checked my rankings, and got the shock of my life. It had fallen, and badly. I was doing my SEO right and I felt that was enough,
Pressing the send button can send a sense of panic into the mind of an email marketer. Did I check all my copy? Do all my links work? Was that the right segment? How will it perform? Recently, we talked about what email deliverability is and why it’s important. In the coming weeks, we are going to continue
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The SEO practitioners on your team are always on the hunt for anything that might impact search ranking. For good reason—results on the first Google search result pages (SERPs) receive 92% off all search traffic and organic results are the most trusted source for people researching a purchase. So if you mess with anything that
Consumers’ attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music. The report was based on data from a survey of 1,012 people in the United States between the age of 14 and 87 (the
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Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the nofollow, period. Now Google is treating nofollow as a hint. This means that Google will decide whether to use the link for ranking purposes or not. This change impacts on-page SEO, content
Google Nofollow Links Ranking Change – How it Affects SEO Read More »
How Social Media Affects Tax Audit Lawyers Social media is constantly changing the world and the way we do things. Now social media is even changing and affecting lawyers of all kinds. As always, social media comes with its own benefits and drawbacks. It is uncommon for any business or person not to have Twitter,
Are self-employed people better off financially? Four out of five self-employed people surveyed in the QuickBooks Self-Employed 2019 Personal Finance Survey say they were “financially motivated” to become an entrepreneur. But is the financial side of self-employment all it’s cracked up to be? Find out how self-employment affects your personal finances. Here’s what the survey
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We all know the most commonly used terms in SEO revolve around keywords, brainstorming, and the content of a website, which plays a vital role in ranking it. The whole material of a website is based on relevancy, and if there isn’t any, then Google can penalize for providing incorrect information. This happens mostly when
