Afford

Compelling Science on First Impressions Your Business Can’t Afford to Ignore

Have you ever regretted making a bad first impression as an entrepreneur? Most business owners understand how much of a travesty they are. You will usually find that there is no coming back from a bad first impression. A survey from Australia corroborates this. Participants showed that 66% of potential customers won’t give a business …

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5 Small Business Marketing Mistakes You Can’t Afford to Make

According to the Small Business Administration, small businesses that bring in under $5 million should devote 7 to 8% of their revenue to marketing. It would be a shame to waste your marketing spend on poor strategies. If you want a high marketing return on investment (ROI), you can’t afford to pour money down the drain. …

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