agencyclient

Social Media – The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! A recent survey by the CMO Council found that only “9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age.” That is troubling, and not a little …

Social Media – The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

3 ways to build a better agency-client relationship

The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same. If you’re in-house marketing staff: Do you treat your agency like they’re members of your …

3 ways to build a better agency-client relationship Read More »

Disclosure and transparency: The agency/client relationship twins – Search Engine Land

Disclosure and transparency: The agency/client relationship twinsSearch Engine LandWhen we structure our marketing campaigns, either alone or as a well-oiled team, the last thing we want is for someone to come along and tell us how to do it better. We have our reasons. We are experienced marketers. And, let’s be honest here, the … …

Disclosure and transparency: The agency/client relationship twins – Search Engine Land Read More »

Disclosure and transparency: The agency/client relationship twins

Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link