aggressive

Online Travel Industry now Looking at Social Media & TV Advertising as Google Turns Aggressive

Online Travel Industry now Looking at Social Media & TV Advertising as Google Turns Aggressive

Expedia Group Inc. on Thursday fell the most in 14 years, TripAdvisor Inc. dropped the most in two years while Booking Holdings Inc.’s shares dropped 8%, wiping out a combined market value of more than $13 billion from the three online travel agents. The companies put reported dismal third-quarter results and laid the blame on […]

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Royal Nova Scotia International Tattoo targeted by aggressive ticket resellers – Halifax

The Royal Nova Scotia International Tattoo is removing its print-at-home ticket option through Ticket Atlantic to discourage third-party resellers from misleading and overcharging the public. “We’re getting more and more phone calls and Facebook messages every day about potential ticket buyers’ frustrations with third-party ticket resellers. It is becoming overwhelming. Enough is enough,” said Scott

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Assessing Dell EMC’s aggressive channel plans

Geoff Wright (Dell EMC) and Joyce Mullen (Dell EMC) Credit: Christine Wong Dell EMC is delivering on the promise of increased opportunities through the channel by rolling out a fresh round of partner incentives in markets experiencing growth. Forming part of aggressive indirect plans both locally and globally, the tech giant is actively rewarding competitive

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Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about making sure that we’re not

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