Ahead

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon, was likely a banner sales weekend, but looking at …

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead Read More »

LiveRamp rolls out 'Privacy Manager' compliance tool ahead of CCPA deadline

LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline

Given that the third party data ecosystem is under increasing pressure with the coming of CCPA, it’s no surprise that one of the companies at the center of that ecosystem is launching a consent management tool. Called LiveRamp Privacy Manager, it will enable marketers and publishers to manage consent across different privacy frameworks and jurisdictions …

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US traditional media ad spending growth 2019

5 Tips to Get Ahead

We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.” (Massive amounts of first-party data is a heck of thing, isn’t it?) So, instead of rehashing what we already know about the size of the …

5 Tips to Get Ahead Read More »

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