Similarly, New York City is considering Int 1894, a law that would introduce mandatory audits of “automated employment decision tools,” defined as “any system whose function is governed by statistical theory, or systems whose parameters are defined by such systems.” Notably, both bills mandate audits but provide only high-level guidelines on what an audit is. […]
I was delighted to be invited by Confirmit to a dinner held at the superb Kerridge’s Bar & Grill, together with a number of insight agency leaders. The aim of the evening, apart from having an extremely enjoyable time, was to discuss the future of the customer insight industry. Specifically, Confirmit – as insight
Responding to change and driving the insight industry forward| Confirmit Read More »
Facebook’s Chief Operating Officer Sheryl Sandberg speaks during a press conference in London to … [+] announce the social media company’s plans to hire 1,000 more people in the UK by the end of 2020. PA Photo. Picture date: Tuesday January 21, 2020. See PA story TECHNOLOGY Facebook. Photo credit should read: Dominic Lipinski/PA Wire
Facebook Adds 1,000 New U.K. Jobs To Last Year’s 500 Read More »
A window washer hangs from the side of a building with the sky reflected in glass. Getty Sometimes a sacred trade gets passed down from generation to generation, culminating in a deeply meaningful time-honored tradition. And sometimes three college buddies get stuck in traffic, see a human being strapped to the side of a building,
Lucid Will Change The Way You Look At Window Washers Forever Read More »
For researchers and insights teams, it’s not news that clients’ expectations are growing, seemingly by the day. Traditional Market Researchers whether in-house or within agencies are under immense pressure to deliver their results faster and cheaper. DOWNLOAD The good news of course is that automation and AI
The Case for Keeping People at the Heart of Business Insights Read More »
Last week in London we held our first Market Research User Group designed for Market Researchers to come together, network, share ideas and learn more about the Confirmit Horizons platform. We had a great turn out despite the morning’s deluge and spent the day in the beautiful space at the Marylebone Hotel. Wale
Picture John. He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. After 12 months, John will have to renew his contract to keep his licenses active. Now it’s time to record the sale and move on to acquiring the
How AI Improves Customer Lifetime Value and Makes It a Primary KPI Read More »
AppZen has released a report, The State of AI in Business Spend, which shows that enterprise companies are only auditing 10 percent of employee expenses in expense reports submitted, which makes it very unlikely they will catch mistakes or even outright fraud. The report, which used anonymized data from hundreds of companies, found that companies
Companies Using AI to Identify Expense Report Fraud, Says AppZen CEO Read More »
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy. At the time, when our then-editor Graham Charlton asked Malm what Phrasee’s plans were for the next few years, he
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy Read More »
Results of Two-Year Study Shows That Game Changing Ai Marketing Solution Significantly Outperforms Human-Managed Campaigns by Increasing Shopper Engagement While Reducing Average Cost-Per-Click by 60 Percent LotLinx, the automotive industry’s leading authority on inventory marketing artificial intelligence (AI) solutions, announced an AI powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing
LotLinx Releases The Future of Search Engine Marketing with an AI App Read More »
