AI

LotLinx Releases The Future of Search Engine Marketing with an AI Powered App for Automotive Dealers

CHICAGO, Jan. 9, 2019 /PRNewswire/ — LotLinx, the automotive industry’s leading authority on inventory marketing artificial intelligence (AI) solutions, today announced an AI powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing spend.  SEM /AI/ continuously and dynamically optimizes inventory marketing campaigns to account for changing consumer and market trends, marketing […]

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Opportunities for AI in Content Marketing Easily Explained

Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. Chris,

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Help Your Multilingual Knowledge Base Thrive With AI

Data shows that, for global businesses, providing support in multiple languages is well worth the effort. Nearly three quarters of people search online in their native language, which means that if you’re only communicating in English, for example, you’re probably losing customers and adding layers of inefficiencies for your agents. Easier said than done, perhaps.

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SearchCap: Bing Ads AI, Google rich results test & Google Manufacturer Center – Search Engine Land

SearchCap: Bing Ads AI, Google rich results test & Google Manufacturer Center  Search Engine Land Google Manufacturer Center adds rich *content*, deeper analytics, expands availability. Jan 7, 2019 by Ginny Marvin. A new “From the manufacturer” section in … Source link

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How RAC WA used AI to unearth member data insights

Digital transformation projects are normally pursued for their ability to improve engagement between an organisation and its customers. But there is much to be said for their ability to boost staff engagement levels too. For 113-year-old Perth-based roadside assistance organisation, RAC WA, its digital alignment program is doing both – approving the agility with which

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AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond

The digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back as we head into the holidays, but CMOs are even now peering at the horizon, trying to stay ahead of what comes next. Across a martech landscape that has grown exponentially in

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​The Oxymoron: AI Might Replace Jobs but Our Lives Are Already Intertwined

Whether you like it or not, algorithms and AI are all around us and we use them every day in our personal and professional lives. Beyond a trend, the history of algorithms dates back centuries to mathematicians, computer scientists and cryptographers worldwide who worked to develop encryptions, computer code, binary algebra, and computer programs. One

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Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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