AI

How Pandora Uses AI To Power Music Discovery

Pandora is considered the world’s most powerful music discovery platform, using its proprietory algorithm to determine which music to play to a subscriber at any given time. The question is how do they do it so successfully? Pandora’s Data Science Manager says that it’s not about AI and machine learning replacing humans. He says it’s

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Voice-based AI means brands must take an omnichannel approach with consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing

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Why You Should Optimize Your Email Campaigns With AI

Have you heard of artificial intelligence? Today, it’s a favorite topic among email marketers. Experts from different areas get excited about the possible applications of AI. On the other hand, most marketers don’t really understand how to use AI solutions in practice. AI has its specifics, it requires proper investment and resources. At the same

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How to assemble the perfect AI team: it’s not just about data scientists

There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013. Whatever the real numbers are, companies investing in AI are feeling the competition when trying

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How Entrepreneurs Can Use AI to Boost Their Business

Here’s how artificial intelligence has affected some of the most common online marketing practices December 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own.   The scope of artificial intelligence (AI) never ceases to intrigue the human mind. From interactive search assistants and employee management systems to self-learning user segmentation tools

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Is China Leading in the Race of Becoming the Global AI Leader?

December 13, 2018 6 min read   China’s President Xi Jinping has been urging the country’s companies to develop, control and use artificial intelligence (AI). The objective is to secure the nation’s future as it aims to become the global leader in AI by 2030. In terms of AI research, China ranks first in the

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AI in action – Search Engine Land

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered

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LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands

A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on customer service agents working with AI to create and orchestrate chatbots. “We now know,” founder and CEO Robert LoCascio said, “that people in contact centers, who converse with consumers everyday, are the best conversational designers

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